{
  "docId": "019dd923-5fed-74f2-a96e-e0ee0cf56ce2",
  "docSlug": "bi-65fff110f6e33a4c",
  "documentTitle": "Google backed fintech firm Payaut after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Payaut",
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  "slideType": "market_sizing",
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  "notes": "Uses a concentric circle diagram to represent market sizing (TAM/SAM/SOM).",
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      "kind": "callout",
      "text": "Serviceable Obtainable Market (even with 10% market share) results in $ 700 million of ARR for Payaut by 2025 with current product offering",
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      "kind": "diagram",
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      "kind": "list",
      "text": "2025 GMV of marketplaces = $ 8,7 trillion; Payaut can serve 20% of the marketplace that not have a license or own solution; Serviceable Available Market GMV = $ 1740 billion; Payaut's Revenue Potential ~ 0.4% of GMV; SOM results in $ 700 million ARR",
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      "text": "TAM: $8.7 trillion",
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      "kind": "paragraph",
      "text": "And, growing 100% YoY in some regions",
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      "kind": "source-note",
      "text": "Info from Finextra, Statista, and DigitalCommerce360",
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      "kind": "title",
      "text": "Online marketplace account for over 60% of total ecommerce, growing to a staggering $ 8,7 trillion by 2025",
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      "evidence": "The solution is presented on slides 7-11, with supporting testimonials and team bios",
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      "objective": "What is the solution to the problem?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
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      "evidence": "The market sizing on slides 4 and 9 highlights the growing opportunity",
      "position": 1,
      "objective": "Why now is the time for Payaut?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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