{
  "docId": "019dd923-5fed-74f2-a96e-d98bdd550563",
  "docSlug": "bi-dac7073204b9b78c",
  "documentTitle": "Getsafe pitch deck: Insurance startup raises $93 million Series B",
  "authorId": "Pitchdecks",
  "authorName": "Getsafe",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 20,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses two bar charts to demonstrate competitive positioning in market share and brand awareness.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-d98bdd550563/11",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-d98bdd550563",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-d98bdd550563.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-d98bdd550563#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "BRAND AWARENESS – INSURTECHS IN GERMANY",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40c94522-c4b2-47d9-91c2-31ab72400f3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "MARKET SHARE AMONG FIRST-TIME INSURANCE BUYERS",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4abc4812-bc53-4be5-9727-b3e5b103243a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Brand Awareness: 9.4%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb16-77cb-995a-4b6db93e8bc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. Getsafe's share of new business in Germany with 20-35 y/o customers for typical P&C entry product (liability insurance); Sources: GDV, Statista, Bafin, Getsafe analysis. 2. Source: appinio.com survey among N=1029 participants from Germany, 25-39 y.o., per April 27 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e1fa3b0-fa2e-46c9-8d14-6711ab624d87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "STRONG BRAND AWARENESS IN GERMANY BUILT IN JUST A FEW YEARS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aae7e069-f317-452b-b91e-ba7c47197189",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 9,
      "beatId": "c4f85938-18e7-44aa-bd03-80fb4bc65b7f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 9-20 present Getsafe's solution, traction, and vision for the future.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 9,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "7ced8349-4e9a-479f-bccd-7db2d960251f",
      "evidence": "Slides 9-14 highlight Getsafe's customer-centric approach and how it meets customer needs.",
      "position": 1,
      "objective": "Show how Getsafe meets customer needs",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}