{
  "docId": "019dd923-5fed-74f2-a96e-cdb73d7c7efb",
  "docSlug": "bi-1f85a74a0490753b",
  "documentTitle": "Gifting startup &Open raised $26 million with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "&Open",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 15,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "analogy",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The image is Lucas Cranach the Elder's 'Adam and Eve'.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-cdb73d7c7efb/2",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-cdb73d7c7efb",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-cdb73d7c7efb.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-cdb73d7c7efb#slide-2",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8698ddd7-8529-4586-9674-829a3d2a848b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "title",
      "text": "Gifting is as old as sin.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee4800ff-53ad-4a53-8288-3f683357bb8d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "5659a5b9-ca8e-450c-9ff8-06dfe170e2ff",
      "evidence": "Uses a historical/biblical painting to establish the timeless nature of the business category.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}