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      "text": "Small Molecule Crop Protection: Important yield contributor today but reliant on old chemistries that are failing with conventional R&D unable to generate suitable replacements. ~$60B Market.",
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      "text": "Crop Genetics: The yield potential of 'elite' seed is >5X higher than achieved commercial yields. ~$40B Market.",
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      "text": "Nutrients: Fertilizer adoption in the most important world agricultural sectors is complete, if not overdone. ~$170B Market.",
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