{
  "docId": "019dd923-5fed-74f2-a96e-b9b7da1d1dff",
  "docSlug": "bi-4ccab73ab8dcd793",
  "documentTitle": "Fyre Festival investor pitch deck: how Billy McFarland raised millions",
  "authorId": "Pitchdecks",
  "authorName": "Fyre Media",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.334,
  "pageNumber": 8,
  "pageCount": 19,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a high-contrast, aspirational aesthetic with a background photo.",
  "elementsJson": [
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-b9b7da1d1dff/8",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-b9b7da1d1dff",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-b9b7da1d1dff.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-b9b7da1d1dff#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Fyre Festival leverages our global access to talent and our understanding of the millennial demographic to create THE CULTURAL EXPERIENCE OF THE DECADE.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e5e-d5062e28d6e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.58,
        "x": 0.21,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Fyre Festival is a rich experience that emboldens our quest to connect a diverse set of influencers. For two weekends in April and May, the curious and adventurous come together on a private Exuma island: Fyre Festival will feature music from the greatest talents in the world, immersive experiences through art, theatre, and a weekend long treasure hunt; as well as informative discussions with some of the brightest minds in the world. Fyre will be defined by its ability to connect: the ultimate in a tasteful experience.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "317d795b-f8e8-4c89-8a12-638856b92568",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.62,
        "x": 0.19,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Fyre Festival leverages our global access to talent and our understanding of the millennial demographic to create",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c036d52b-1758-426c-b025-03a4a6a053c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.62,
        "x": 0.19,
        "y": 0.38
      },
      "kind": "title",
      "text": "THE CULTURAL EXPERIENCE OF THE DECADE.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13b2dc05-bea2-43a1-bb1e-d9b83f297a08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.16,
        "x": 0.42,
        "y": 0.1
      },
      "kind": "title",
      "text": "OVERVIEW",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c72992d1-157b-467c-8320-8c525d02c044",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "b391b5f3-4ac5-475a-bcbc-b6d4b373b399",
      "evidence": "This slide is labeled as 'executive_summary' and contains a summary of the Fyre Festival concept.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dc9040a4-2dcb-490b-8e30-d56e6abfb9ee",
      "evidence": "The executive summary and vision slides present Fyre Festival's value",
      "position": 1,
      "objective": "Why Fyre Festival?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}