{
  "docId": "019dd923-5fed-74f2-a96e-b9b7da1d1dff",
  "docSlug": "bi-4ccab73ab8dcd793",
  "documentTitle": "Fyre Festival investor pitch deck: how Billy McFarland raised millions",
  "authorId": "Pitchdecks",
  "authorName": "Fyre Media",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.334,
  "pageNumber": 5,
  "pageCount": 19,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-contrast, atmospheric concert photo as a background to set an emotional tone.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-b9b7da1d1dff/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-b9b7da1d1dff",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-b9b7da1d1dff.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-b9b7da1d1dff#slide-5",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c7801c1-a22f-4987-9b2e-cd1b4bfaec99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "title",
      "text": "WHAT IF WE REIMAGINED WHAT IT MEANS TO ATTEND A MUSIC FESTIVAL?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fca775da-c2c5-4548-ad7b-58d2f82b6863",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "opening-hooks",
      "slug": null,
      "matchId": "22cc6576-89e9-43e9-a35e-ba10011e7552",
      "evidence": "The slide uses a rhetorical 'What if' question to engage the audience immediately.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "7a63d392-e22a-4676-a89a-ab1f153e91bb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The vision slide presents a problem with current music festivals",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "3bbb75f0-9d80-4116-8a81-15e5b7067eff",
      "evidence": "The vision slides present a new idea for a music festival",
      "position": 0,
      "objective": "What if we reimagined the music festival experience?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.6,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dc9040a4-2dcb-490b-8e30-d56e6abfb9ee",
      "evidence": "The executive summary and vision slides present Fyre Festival's value",
      "position": 1,
      "objective": "Why Fyre Festival?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}