{
  "docId": "019dd923-5fed-74f2-a96e-9d6ca112d06e",
  "docSlug": "bi-8c26911194a380ad",
  "documentTitle": "PITCH DECK: Flo Health raises $50m for period app at $800m valuation",
  "authorId": "Pitchdecks",
  "authorName": "Flo Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 27,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The chart uses a 2x2 matrix framework to segment competitors into 'Pre-growth' and 'Unicorns' based on user acquisition and engagement.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bubble_chart",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-9d6ca112d06e/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-9d6ca112d06e",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-9d6ca112d06e.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-9d6ca112d06e#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.78,
        "y": 0.23
      },
      "kind": "callout",
      "text": "These apps have a strong user base and continue to acquire new users.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71cb4058-baf7-4f01-87bc-ade8a129a89a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Competitive landscape scatter plot",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "708021c9-d32a-4e01-90ff-e60451734583",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "framework",
      "text": "2x2 Matrix comparing Downloads vs Active Users",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69872ba5-57bf-4688-8d4d-48e1a14aaa7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd952-c0a9-71ca-9bff-1d0ca5e2dc0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.78,
        "y": 0.075
      },
      "kind": "legend",
      "text": "Cycle Tracking Apps vs Other Health & Fitness Apps",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11e0eb37-d28a-41cb-abcc-c5eb93c9b86d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MAU: 16.6M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0a9-71ca-9bff-1bde70bf1cc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "With high volumes of new downloads, high retention rates and flattening retention curve",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4390f858-350c-4fc4-a4d0-a756a3091a5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: AppAnnie, IOS Worldwide, December 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c48f1fa1-1f1a-464f-8c43-c14a49c669f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Flo is best set for further growth across the Health & Fitness category",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e6e5587-0ce9-4ddd-94ec-07bbd1532303",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "8ac2910d-e0d9-47db-8b74-5e279de5ab29",
      "evidence": "2x2 Matrix comparing Downloads vs Active Users",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "41227cc4-a269-4b34-b17b-c9247aeb525c",
      "evidence": "The slide uses a quadrant-based scatter plot to categorize apps into 'Pre-growth' and 'Unicorns'.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "c8d5dff2-c0b6-4ccb-a700-6327001046a3",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The deck presents competitive analysis and market sizing",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "975300d1-487b-41ca-b61b-b3cbfc8fd02c",
      "evidence": "The deck presents a logical sequence of market position, competitive analysis, and market sizing",
      "position": 0,
      "objective": "Establish market position and growth potential",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}