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  "documentTitle": "PITCH DECK: Flo Health raises $50m for period app at $800m valuation",
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      "text": "FLO is the #1 brand recalled when asked about period trackers, with a total of 16% of US women that think about Flo when asked about a period tracker. 56% of period app users are aware of FLO. 22% of period app users use Flo. Most find out about which app to use by searching on the App Store (39%) followed by friend/relative suggestion (21%). FLO's organic search traffic on the App Store is 66%, including 42% of organic branded traffic (users that search for \"FLO\" to download an app).",
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