{
  "docId": "019dd923-5fed-74f2-a96e-997bd6bc5b3e",
  "docSlug": "bi-6a97da8967899152",
  "documentTitle": "Footprint pitch deck that helped the fintech raise $13 million",
  "authorId": "Pitchdecks",
  "authorName": "Footprint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 8,
  "pageCount": 14,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "logo_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-997bd6bc5b3e/8",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.45,
        "y": 0.21
      },
      "kind": "image",
      "text": "Findigs",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0dd868b3-9f8a-46f7-affe-b94b3d26a6be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.11,
        "y": 0.215
      },
      "kind": "image",
      "text": "Bloom",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32556f3e-4919-4520-a6b1-320a4d9d0857",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.11,
        "x": 0.24,
        "y": 0.645
      },
      "kind": "image",
      "text": "Flexcar",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8301bc91-a341-4e3c-87e1-f86729467e3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.13,
        "x": 0.73,
        "y": 0.215
      },
      "kind": "image",
      "text": "Apiture",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba0e7a94-fc96-47fb-bb93-4e1326f3a8d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.08,
        "x": 0.6,
        "y": 0.645
      },
      "kind": "image",
      "text": "Grid",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9a7764a-c575-4ca7-844c-4ffb6e497c98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "conversion rate: 92%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb80-72ae-83f2-86c794724ada",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.38,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Findigs replaced Persona with Footprint and caught 4 extra cases of fraud first week.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "068d891e-9178-4993-ad46-d58b810ffa7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.2,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Flexcar replaces Onfido with Footprint, resumes opening new cities.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "081f5e97-828a-4b04-b219-5ddb83f0fde0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.69,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Apiture added Footprint as tech-forward alternative to Alloy for Account Opening",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f44bb1b-d601-41fb-846e-74573e866947",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.53,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Grid chooses Footprint to vault 1M identities, now expanding to KYC + Auth.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "746f431d-202b-4062-bfac-1b23603aa15d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.04,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Bloom boosted conversion from 60 to 92%. Footprint dynamically does best-in-class doc scan for DLs + SSN Cards to generate $250k+ extra revenue a year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f00aa52a-206f-4e8e-8d45-79021f350147",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Case studies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e89284bc-3030-492f-b558-76c1c1570f22",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 8,
      "from": 8,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "c31c4166-a096-45e3-a107-0dc0bfa5ea54",
      "evidence": "The case studies on page 8 imply customer feedback.",
      "position": 1,
      "objective": "To showcase customer validation",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}