{
  "docId": "019dd923-5fed-74f2-a96e-997bd6bc5b3e",
  "docSlug": "bi-6a97da8967899152",
  "documentTitle": "Footprint pitch deck that helped the fintech raise $13 million",
  "authorId": "Pitchdecks",
  "authorName": "Footprint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a penguin mascot illustration to represent security (the penguin is leaning on a safe).",
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-997bd6bc5b3e/7",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Charge per-onboard; recurring charge per/active user for data security and auth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb80-72ae-83f2-45d39b03b6da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.213,
        "w": 0.156,
        "x": 0.422,
        "y": 0.348
      },
      "kind": "image",
      "text": "Penguin mascot with a safe",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "559c401b-9c31-42da-a193-d201ff285378",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.876,
        "x": 0.062,
        "y": 0.685
      },
      "kind": "paragraph",
      "text": "Charge per-onboard; recurring charge per/active user for data security and auth.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf2588fb-8855-4a9f-ab76-4221dfdc2ffd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.287,
        "x": 0.033,
        "y": 0.048
      },
      "kind": "title",
      "text": "Business model + Financials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbc20f1e-9743-44c3-8fdc-7a8a4cae2899",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "91cd0002-4726-4b25-95a0-19ff87b0715d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model and financials are on page 7.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}