{
  "docId": "019dd923-5fed-74f2-a96e-997bd6bc5b3e",
  "docSlug": "bi-6a97da8967899152",
  "documentTitle": "Footprint pitch deck that helped the fintech raise $13 million",
  "authorId": "Pitchdecks",
  "authorName": "Footprint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-997bd6bc5b3e/6",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.06,
        "x": 0.79,
        "y": 0.395
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8253564a-96df-4113-9cd4-78a3f9fecf3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.06,
        "x": 0.47,
        "y": 0.395
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89bbe5c5-c403-4a7b-8c1f-c2a8a4c84b87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.06,
        "x": 0.15,
        "y": 0.395
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb509d1e-9bc6-46b2-a605-b7f4afc46cb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Addressable Market: $40B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb80-72ae-83f6-8bbd8fb25d0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.23,
        "x": 0.38,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "$40B spent a year on Know Your Customer (KYC), Know Your Business (KYB) and Anti-Money Laundering (AML).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c930988-e0dc-4c4f-b5f8-5f73bddaeae2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.23,
        "x": 0.7,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "There have been 2.2B victims of identity crime in 8.1K data breaches since 2019. It is not for lack of trying.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "745c409a-35c5-409a-bec2-719529e4ea0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.23,
        "x": 0.07,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "$212 billion in suspicious activity in 2021 was the direct result of failures in bank's IDV processes according to FinCEN.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb919b34-6e05-4ea4-af45-cd54cec0fd29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "753c67db-4941-47d3-9cf8-d5552e8cbbf8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "ed966c32-3a09-4136-aa38-34fd5354bdd2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing section is on page 6.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 6,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "2d240166-f79a-4bf1-b3d0-b0b59362466e",
      "evidence": "The market sizing on page 6 suggests a MECE breakdown.",
      "position": 2,
      "objective": "To break down the market",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}