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  "documentTitle": "Footprint pitch deck that helped the fintech raise $13 million",
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      "text": "To us, there is a massive prize in creating the verified network of 100M+ de-duped authentic identities in the US.",
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      "text": "More importantly to us, it begins to let us tackle the second, even larger problem underpinning digital identity: fraud. KYC is a checkbox item companies must complete for their partner banks/institutions. Fraud is the cause of tens of billions of dollars of losses each year for companies.",
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      "text": "We have long believed the existing system—looking for bad actors—won't scale. This is especially true in an age of Generative AI giving fraudsters even more tools to generate an infinite amount of real-looking identities. We will never find every bad actor.",
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      "text": "By being the platform for onboarding, fraud, and compliance, Footprint simplifies views for our direct customers and the underlying partner financial institutions. We can continue to build on our manual review tools to be the only case management tool needed for our customers.",
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      "text": "Instead, we must create a closed-loop ecosystem that begins to firmly place proven good actors in their own bucket. Make third-party identity theft increasingly difficult. And utilize our groundbreaking fraud tools from app clips and passkeys to limit one identity to each device and prevent duplicate fraud by making it exceedingly expensive.",
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      "text": "Through our combination of security and KYC, we can start solving this problem at scale. Friction is a very important first place to remediate. It represents the billions of dollars of uncaptured revenue businesses miss out on each year due to drop-off.",
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      "text": "TreasuryPrime told us this is the biggest issue their fintechs face today, and we're working with them as a design partner on our tool here.",
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