{ "docId": "019dd923-5fed-74f2-a96e-997bd6bc5b3e", "docSlug": "bi-6a97da8967899152", "documentTitle": "Footprint pitch deck that helped the fintech raise $13 million", "authorId": "Pitchdecks", "authorName": "Footprint", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.78, "pageNumber": 11, "pageCount": 14, "prevPage": 10, "nextPage": 12, "slideType": "traction", "function": "show_traction", "density": "overcrowded", "nDataPoints": 4, "notes": "The slide serves as a 'land and expand' case study summary.", "elementsJson": [ "bullet_list", "paragraph" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5fed-74f2-a96e-997bd6bc5b3e/11", "deckHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e", "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e.json", "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-997bd6bc5b3e#slide-11", "components": [ { "bbox": null, "kind": "callout", "text": "We believe our suite is very complimentary, and have been pleased to see our ability to land and expand with multiple product surfaces.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-bb80-72ae-83f2-b5ec2bb69773", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.13, "y": 0.55 }, "kind": "list", "text": "Better Auth", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0c44e222-a4a7-4f56-8555-c99cb488c59c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.13, "y": 0.38 }, "kind": "list", "text": "Better Security", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7e8ac580-dccf-4e8e-abcf-cd8bca1b1ff8", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "customer expansion", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-bb80-72ae-83f2-b82a731c764a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.7, "x": 0.16, "y": 0.72 }, "kind": "paragraph", "text": "Smaller companies like MoneyUp chose Footprint auth over Magic Link while building their tech stack", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1350e8ef-e38d-46b0-b715-7d2d946be6da", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.16, "y": 0.3 }, "kind": "paragraph", "text": "Apiture to use Footprint as new identity provider (previously used Alloy) for their community banks a vote in the sophistication of the Footprint rules engine", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3a97f48b-a41e-4653-a049-12c134dfb599", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.16, "y": 0.09 }, "kind": "paragraph", "text": "Findigs replaced Persona with Footprint and reported increased conversion + fraud detection. They plan on using Footprint Auth this year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "62680435-aca8-4c2e-b499-723682042a3d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.75, "x": 0.13, "y": 0.77 }, "kind": "paragraph", "text": "We believe our suite is very complimentary, and have been pleased to see our ability to land and expand with multiple product surfaces. After using our security for four months, Grid will now be adding our onboarding/KYC product as well as auth. Flexcar plans on expanding from KYC/onboarding and security to Auth after", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7c959da4-0056-4dd2-9eb1-b3233e254e91", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.7, "x": 0.16, "y": 0.47 }, "kind": "paragraph", "text": "Aryeo (acquired by Zillow) is currently replacing VGS with Footprint", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b44577c4-6b85-4351-abf2-5e1fd8bb3080", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.7, "x": 0.16, "y": 0.5 }, "kind": "paragraph", "text": "Yieldstreet chose Footprint as their vaulting provider for their 500k members and $9B of AUM", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bdd95adf-f2cd-4669-bc1e-f2024a2aca89", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.7, "x": 0.16, "y": 0.67 }, "kind": "paragraph", "text": "Grid, Flexcar, and Findigs all plan to expand to auth in Q1 (replacing or supplementing solutions like Auth0 and AWS Cognito)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c274b4ae-e71f-4364-9a13-f120c9e8a6ba", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.16, "y": 0.15 }, "kind": "paragraph", "text": "Flexcar replaced Onfido with Footprint and have enhanced their fraud detection + funnel. They plan on expanding to Footprint Auth this year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c2f4db27-a342-4733-ae06-899fb6bfd003", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.7, "x": 0.16, "y": 0.21 }, "kind": "paragraph", "text": "Bloom and Composer both replaced Alpaca's internal KYC with Footprint and saw a 30+% boost to pass-rates, massively lowered their cost of ownership of UX from their previous flows, and added new features like automatic step up with no additional engineering cost.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c3580d2d-aaac-4158-8448-9cec7e6a983d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.7, "x": 0.16, "y": 0.58 }, "kind": "paragraph", "text": "Footprint is the only company building Auth with a fundamentally different approach. When users onboard, their identity is verified and a strong cryptographic credential (passkey) is bound to their actual identity. When users come back, Footprint uniquely can attest that the same user who proved their identity during onboarding is now signing in.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d96fc88a-c030-49f5-9528-2d5a698a7522", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.16, "y": 0.41 }, "kind": "paragraph", "text": "Grid chose Footprint over VGS to vault >1M identities and >500k credit cards. They plan on expanding to KYC + auth this year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f84d7e7a-31cd-4011-abb0-1077552ae1f4", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }