{
  "docId": "019dd923-5fed-74f2-a96e-6e5b5aaf7e7b",
  "docSlug": "bi-653def8959318cd1",
  "documentTitle": "FlyFin, a startup for freelancers, use this deck to raise $8 million",
  "authorId": "Pitchdecks",
  "authorName": "FlyFin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.769,
  "pageNumber": 3,
  "pageCount": 7,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The image of the England football team is a metaphor for teamwork and success, not literal product data.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-6e5b5aaf7e7b/3",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-6e5b5aaf7e7b",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-6e5b5aaf7e7b.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-6e5b5aaf7e7b#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.38,
        "x": 0.58,
        "y": 0.2
      },
      "kind": "image",
      "text": "England football team celebrating",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc8f1910-b467-41c9-8e89-57b55aaae39c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.07,
        "y": 0.55
      },
      "kind": "list",
      "text": "2. Product definition & design: Detailed definition via wireframes, then figma design, Gathering feedback within the team",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "551ddef3-6ca5-4552-aa47-7470c7649550",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.07,
        "y": 0.82
      },
      "kind": "list",
      "text": "3. Implementation, release & feedback: Hypothesis testing: small weekly cohorts of 3-4 users",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93cc979e-f3d1-4d19-b0d8-3a1c8a2cab68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.07,
        "y": 0.23
      },
      "kind": "list",
      "text": "1. User needs: Strong focus on speaking directly with users (video calls), Putting together a UI design & gathering feedback, Defining the right hypothesis to test",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4816784-cd86-48db-a31c-47f532b79f7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "Summary: building a great product",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48517e9a-2498-4733-94e5-9aa10baa7f78",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "4bb8fe31-2692-47cd-b867-afaac6ffbda6",
      "evidence": "1. User needs: Strong focus on speaking directly with users (video calls), Putting together a UI design & gathering feedback, Defining the right hypothesis to test",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "008c1cb4-d7cd-4cbb-9681-95578ce8e8d6",
      "evidence": "Using a sports team celebration to represent product development success",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "12f7b602-98fe-4b8a-9bbc-34af60f10254",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 3-7 present the solution, user feedback, and team expertise.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c748d46b-bee0-40df-8fa0-8a9227ff27bb",
      "evidence": "The deck presents a clear 'why' (p1), 'what' (p3-7), and implicit 'how' (p3-7).",
      "position": 1,
      "objective": "Why does FlyFin matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}