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  "documentTitle": "Facebook's FBX Ad Sales Pitch Deck",
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  "authorName": "Facebook",
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  "notes": "The slide uses a 2x2 matrix structure to contrast two advertising products.",
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      "text": "How To Buy: Demand-Side Platform (DSP); Turn, Mediamath, Tellapart, Criteo",
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      "text": "Facebook Data: Likes, Check-ins, Interests, Broad Categories; Age, Gender, Demographics; Fans, Friends of Friends, Custom Audiences",
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      "kind": "list",
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      "kind": "list",
      "text": "How To Buy: Direct from Facebook or Preferred Marketing Developer (PMD); Socialcode, Nanigans, Optimal",
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      "text": "FBX",
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