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  "docSlug": "bi-fe5c41e2e857720b",
  "documentTitle": "Facebook's FBX Ad Sales Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Facebook",
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  "notes": "Likely part of a larger sequence describing user behavior in the automotive purchase funnel.",
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      "text": "Uses a search engine; Visits an auto website; Visits Facebook",
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      "name": "Logic Chain",
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      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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