{
  "docId": "019dd923-5fed-74f2-a96e-48f4902848a4",
  "docSlug": "bi-893b53c50c20d67e",
  "documentTitle": "Exclusive look at the pitch deck Upstream used to raise $12.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Upstream",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.906,
  "pageNumber": 10,
  "pageCount": 12,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a logo-grid to categorize competitors by function (Governance, Treasury, Communication, Token Gating) to highlight the 'all-in-one' value proposition.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96e-48f4902848a4/10",
  "deckHref": "/decks/019dd923-5fed-74f2-a96e-48f4902848a4",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96e-48f4902848a4.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96e-48f4902848a4#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Upstream is the first platform that brings all of the essential functions of a DAO into one place, made easy to use by a consumer-friendly interface that requires no technical experience.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0a9-71ca-9bf7-593446a991e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.45,
        "y": 0.45
      },
      "kind": "image",
      "text": "DAO-RELATED PRODUCTS",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd81a28a-d43e-413d-9a21-8b9b3c855c3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "paragraph",
      "text": "An Upstream Collective is a no-code, full-stack, DAO-in-a-box that makes it easy to launch and run a DAO. Upstream is the first platform that brings all of the essential functions of a DAO into one place, made easy to use by a consumer-friendly interface that requires no technical experience.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9973d2dc-5f22-44cd-981a-1e7e6c2c5717",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "title",
      "text": "Competition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "628e0fd3-cebf-4800-a7d9-7a7325a9285e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "iconography",
      "slug": null,
      "matchId": "1e43af9f-a413-41f9-a1c7-160b1769c529",
      "evidence": "Use of logos to represent competitive landscape",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "57a73949-0698-4cc3-bcbd-b3f03dbf9a64",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "The slide title 'Competition' matches the Sequoia Pitch arc.",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}