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  "documentTitle": "HeatTransformers: Heat pump startup raises $16 million",
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  "authorName": "HeatTransformers",
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  "notes": "The SOM value is listed as 600+ mn, which is significantly smaller than the SAM/TAM values in billions, indicating a focused initial target market.",
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      "text": "TAM SAM SOM diagram",
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      "text": "Total addressable market: 95mn EU Households with gas connection. Serviceable available market: NL, BE, UK, DE, FR, SP, IT, PL 83mn households with gas connection. Serviceable obtainable market: 100,000 households NL",
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      "text": "€ 570 bn, € 500 bn, € 600+ mn",
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      "text": "TAM: € 570 bn",
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      "kind": "title",
      "text": "Market size (hybrid only)...",
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