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      "text": "“Animal feed production will have to increase by 70% to feed the earth's population by 2050”\nThe UN Food and Agriculture Organisation (FAO) | 2011",
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      "text": "protein shortage: 60m tonnes",
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      "text": "...And current supply is unsustainable.\n\nRaising animals and producing the protein-rich feed (fishmeal and soy) they eat requires significant natural resources, contributing to deforestation, biodiversity loss and greenhouse gas emissions.\n\nThe world's current protein supply of fishmeal and soy is unmaintainable with an anticipated protein shortage of 60m tonnes by 2025 (1). With sustainability becoming increasingly important to consumers, demand for alternative protein sources has never been greater.",
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