{
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  "documentTitle": "Read Enso's pitch deck to raise $16.5M from SignalFire, Y Combinator",
  "authorId": "Pitchdecks",
  "authorName": "Enso",
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  "documentKindLabel": "Pitch deck",
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a bottom-up market sizing approach based on user count, salary, and time inefficiency.",
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  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-442210af82f0#slide-4",
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      "kind": "callout",
      "text": "5M advanced spreadsheet users x $60k avg salary x 20% = $60b USA Market",
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      "text": "TAM: $60b",
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      "kind": "paragraph",
      "text": "Advanced spreadsheet users (5M in USA) waste 20% time on repetitive work every time data changes*. Enso automates it.",
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      "kind": "source-note",
      "text": "*Source: “The State of Self-Service Data Preparation and Analysis Using Spreadsheets”, IDC InfoBrief",
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      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
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      "evidence": "The market sizing, revenue buildup, and segmentation slides demonstrate growth potential.",
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      "parentBeatName": "Development",
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