{
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  "docSlug": "bi-7d4820f4e11f34be",
  "documentTitle": "Edtech startup Odilo just raised $10 million using this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Odilo",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 7,
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  "notes": "The slide uses a grid of user profiles, each paired with a visual representation of the platform interface on various devices.",
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  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-218151873b8d#slide-7",
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      "kind": "image",
      "text": "6 user profiles with headshots and descriptions",
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      "kind": "image",
      "text": "Platform UI mockups on desktop, tablet, and mobile devices",
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      "kind": "title",
      "text": "Unlimited Learning options for every user to learn about any topic from the best content providers in the world",
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      "evidence": "The slide presents six distinct user personas with specific learning goals and backgrounds.",
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      "beatId": "cc50b713-c66b-4d62-b369-26fbbce9d223",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
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      "evidence": "Slides 7-9 provide evidence of user reviews, learning habits, and customer journey.",
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  "loops": [
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      "name": "Jobs To Be Done",
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      "bestFor": "Product innovation, market entry, competitive positioning",
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      "evidence": "The customer journey slide shows Odilo's solution addressing user needs.",
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      "objective": "How can we provide Unlimited Learning options for every user?",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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