{
  "docId": "019dd923-5fec-763b-95d2-1b9d6745cc87",
  "docSlug": "bi-360a2d0d8d40a8b6",
  "documentTitle": "Pitch deck: Comic-book startup Dstlry raises $5 million",
  "authorId": "Pitchdecks",
  "authorName": "Dstlry",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 26,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a visual timeline format to demonstrate sustained market success.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid",
    "headshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d2-1b9d6745cc87/6",
  "deckHref": "/decks/019dd923-5fec-763b-95d2-1b9d6745cc87",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d2-1b9d6745cc87.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-1b9d6745cc87#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Chip joins!",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9367-0c427f87022f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Timeline of growth",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54fc31e1-98b5-4c46-be87-59ca5ac19a57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.19,
        "y": 0.72
      },
      "kind": "image",
      "text": "Chip joins!",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9bb1676-4d62-4dce-a43a-4c23d352fbed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.76,
        "y": 0.3
      },
      "kind": "list",
      "text": "2013: Top grossing non-game iPad app",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "218dd69e-5c50-44f3-8410-a95d09b9fb5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.52,
        "y": 0.3
      },
      "kind": "list",
      "text": "2012: Top grossing non-game iPad app",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25febe90-03ac-4198-84f0-0af445642e82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "list",
      "text": "2010: Top grossing iPhone book app",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4884c0f2-7090-44bc-bb8d-8141970a1885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.28,
        "y": 0.3
      },
      "kind": "list",
      "text": "2011: Top grossing non-game iPad app",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1cadcef-e24e-4697-9a9a-a5a22bfc9506",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Top grossing app status",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9367-10872029d851",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.84,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "TOP GROSSING APP 3-YEAR RUN",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f88cd07d-18ce-42b4-bdb9-08706edc7eb1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "b142ef78-4b5e-4452-bb34-794cc916e5c7",
      "evidence": "Chronological progression of app performance metrics",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "8182c5c6-cff5-4d0b-b382-143189161e6d",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck highlights Dstlry's traction and success with top creators and customers.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}