{
  "docId": "019dd923-5fec-763b-95d2-1b9d6745cc87",
  "docSlug": "bi-360a2d0d8d40a8b6",
  "documentTitle": "Pitch deck: Comic-book startup Dstlry raises $5 million",
  "authorId": "Pitchdecks",
  "authorName": "Dstlry",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 26,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses authority-citation/evidence-matrix approach by showing external news articles as proof of the problem.",
  "elementsJson": [
    "action_title",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d2-1b9d6745cc87/12",
  "deckHref": "/decks/019dd923-5fec-763b-95d2-1b9d6745cc87",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d2-1b9d6745cc87.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-1b9d6745cc87#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "image",
      "text": "Collage of news articles from The Mary Sue, The Daily Dot, and The Hollywood Reporter.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c4e3c13-aacb-47cd-8a4c-5ada2743e4e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "CREATORS ARE TAKEN ADVANTAGE OF BY PUBLISHERS, OR ARE ILL-SERVED BY THEM.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c6f6d2b-2e6c-4939-8d52-6f53275f8ca7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8b11fe92-4041-41d5-870d-1604203f632b",
      "evidence": "The slide presents a problem statement, highlighting the pain points of creators being taken advantage of by publishers or being ill-served by them.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "79fb1f10-06a1-4596-a812-4252b8db6ee5",
      "evidence": "Uses news headlines as external validation of the problem statement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "8182c5c6-cff5-4d0b-b382-143189161e6d",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck highlights Dstlry's traction and success with top creators and customers.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 12,
      "from": 12,
      "beatId": "9e51a113-33ff-479e-886e-860d0113ffcc",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The deck mentions the challenges faced by creators in the industry.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}