{
  "docId": "019dd923-5fec-763b-95d2-16ff9c94ea8e",
  "docSlug": "bi-2deda05c0b2fd558",
  "documentTitle": "See the pitch deck Decibel used to raise its $40 million Series B",
  "authorId": "Pitchdecks",
  "authorName": "Decibel",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 8,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "customer_journey",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a 'before/after' or 'problem/solution' structure for two specific clients.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "logo_grid",
    "big_number"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d2-16ff9c94ea8e/6",
  "deckHref": "/decks/019dd923-5fec-763b-95d2-16ff9c94ea8e",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d2-16ff9c94ea8e.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-16ff9c94ea8e#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.11,
        "y": 0.65
      },
      "kind": "image",
      "text": "LexisNexis logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e4f887c-12f2-4188-b8cd-66232686498a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.11,
        "y": 0.35
      },
      "kind": "image",
      "text": "Education First logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1d9b2dd-a397-49e6-966b-bd6aa155fcb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.47,
        "y": 0.65
      },
      "kind": "list",
      "text": "Used Experience Data & heatmaps to understand content activity. Relocated the “proceed to checkout” button. Provided clearer messaging for address matching rules. Results: +81% YoY and +77% conversion rate YoY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7739fbe1-4a1e-41c8-82b5-90ea59069b22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.47,
        "y": 0.35
      },
      "kind": "list",
      "text": "Used Adobe Target for A/B testing but needed more insight. Used Experience Data metrics and visualizations to understand behavior and identified improvements to forms. Increased lead generation by 20%",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5bdadb0-d814-4492-b2a8-3da9b85bdaf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.3,
        "y": 0.6
      },
      "kind": "metric",
      "text": "+81%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0add856b-e012-46b3-ae1a-f5b6e9200e6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.3,
        "y": 0.3
      },
      "kind": "metric",
      "text": "+20%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7da9d25-883d-40a0-811e-8eb2bf11443c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Conversion rate improvement: +81%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-809e-949ba80adfd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.08,
        "y": 0.1
      },
      "kind": "title",
      "text": "Phase 3 Primary Use Case: How do I optimize content and user behavior?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "056e313c-02cc-4f1a-af99-5d0cd818c1e3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "41f04f9f-9b58-4fc8-b1f4-2a178f37768b",
      "evidence": "The slide presents a clear customer journey map with different stages and results, which is a common way to visualize a customer journey.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "bcd8ef88-be39-4f08-a4df-f029d32ef79b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Testimonial",
      "beatSlug": null,
      "evidence": "Multiple testimonials for different use cases",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "77244ae9-e252-46ac-ba55-17b114fce676",
      "evidence": "The deck presents customer use cases and testimonials",
      "position": 0,
      "objective": "How Decibel solves customer problems",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}