{
  "docId": "019dd923-5fec-763b-95d2-0f12fcd7a3f5",
  "docSlug": "bi-0bd2e449d96e89d8",
  "documentTitle": "Disney advertising pitch deck on media buyers and live TV",
  "authorId": "Pitchdecks",
  "authorName": "Disney",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 5,
  "pageCount": 9,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses three distinct visual panels to anchor quantitative claims about audience reach.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "big_number",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/5",
  "deckHref": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The Disney Advertising Sales Portfolio reaches more people each month 11% and 30% More Than Google More Than facebook.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-86ff-5fcb2d064f9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.03,
        "y": 0.315
      },
      "kind": "image",
      "text": "Group of people looking at a tablet",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41fc98c4-4f6a-4107-be34-dedb886cce09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.35,
        "y": 0.315
      },
      "kind": "image",
      "text": "Group of people watching TV",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e50c02a-a0a0-4d82-83e7-a96c18335e5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.67,
        "y": 0.315
      },
      "kind": "image",
      "text": "Close up of a tablet screen showing 'The Jump'",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63441923-0d9a-4e62-8867-c7f8c37d9e2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.67,
        "y": 0.63
      },
      "kind": "metric",
      "text": "11% and 30% More Than Google and Facebook",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a31cf28-1c0c-40fd-b4d5-fbc3230fcc6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.35,
        "y": 0.63
      },
      "kind": "metric",
      "text": "29 PERCENT versus linear alone",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bcaaa86-4e29-4194-8875-af448c4a53d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.03,
        "y": 0.63
      },
      "kind": "metric",
      "text": "275 MILLION fans every month across all screens",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be87b120-baea-4e0f-b09f-877315c1b272",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Monthly reach: 275 MILLION",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-86ff-6102aa98e7ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Disney Advertising Sales DELIVERS REACH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dc7cbd3-6ee3-42fa-8d68-fca956bc27b9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "45634c7a-c600-4a7c-b61a-eb18241967b0",
      "evidence": "11% and 30% More Than Google More Than facebook.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "e58d219e-562f-4ee2-b209-9c4f6e2566e2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck showcases Disney Advertising Sales' ability to deliver reach and shift digital viewing",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 1,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
      "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
      "position": 0,
      "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}