{
  "docId": "019dd923-5fec-763b-95d2-0f12fcd7a3f5",
  "docSlug": "bi-0bd2e449d96e89d8",
  "documentTitle": "Disney advertising pitch deck on media buyers and live TV",
  "authorId": "Pitchdecks",
  "authorName": "Disney",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 1,
  "pageCount": 9,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses high-profile celebrity imagery to establish authority and market leadership.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/kJ--WQXCDxCGsGWtkFmVgXJwTXwcI15AEXNCnoHZvVY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/1",
  "deckHref": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.88,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "image",
      "text": "Collage of television personalities",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89cf5b66-ce32-4507-8d32-a43518a37de9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.07,
        "y": 0.52
      },
      "kind": "metric",
      "text": "11,000+ SHOWS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "529ee759-9ef5-4033-93de-a95eed5c873d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Content library size: 11,000+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-8700-e10749d77ea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.57,
        "x": 0.37,
        "y": 0.63
      },
      "kind": "title",
      "text": "LEADER IN ENTERTAINMENT",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3db268f-b77e-4409-9508-8fe58dd4a447",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "775b713e-4f50-4555-8792-ad1445444380",
      "evidence": "Content library size: 11,000+",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "138603fd-8e21-4754-9eae-c70055ab0c04",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The deck starts with traction slides highlighting Disney's leadership in entertainment and live sports",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 1,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
      "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
      "position": 0,
      "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": "https://imgproxy.kitesheet.com/aQ5OF06Y27PePfjlePnXq_DEaAMJsoMtXe9PRAgzvsc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/84-2bZVi_a7O4vUQ5CZd6MdU0eTK6Jy8RrQAsPjBla8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/LzKwqNQGZ9jwj_FXrF8ETx9SaIgrvXCUnQp-SqIv3cQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEucG5n"
}