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      "text": "Market Growth: by removing bandwidth constraints\nCost Reduction: 5X reduction in bandwidth & storage\nUnlock Innovations: through increased internet speed / availability\nCross-Compatibility: through consistent playback on all devices\nCont. Improvement: by delivering annual software updates\nGreen Tech: through reducing emissions from online video\nIndependence: less reliant on ISPs (strategic threat)",
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