{
  "docId": "019dd923-5fec-763b-95d1-fe7767f23abd",
  "docSlug": "bi-603fdf5300f34377",
  "documentTitle": "Dental tech startup OrthoFX raised $13 million using this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "OrthoFX",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.851,
  "pageNumber": 12,
  "pageCount": 22,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "action_title",
    "headshot",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-fe7767f23abd/12",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-fe7767f23abd",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-fe7767f23abd.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-fe7767f23abd#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The OrthoFX business model relieves the dental practice from the daily stress of marketing for new clear aligner patients as well as the financing and lab fees associated with the case.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb7e-76cf-902d-074936eec656",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "image",
      "text": "Daniella Gutierrez",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04152f05-9fe4-4f81-a9f7-34f448a533bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "image",
      "text": "Dr. Paul R. Black DDS",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5636bcc-2076-4e4d-8c9c-331cc37550c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "quote",
      "text": "As an active provider of Invisalign for 15 years with close to a thousand cases, I have recently found it increasingly more difficult to compete. The OrthoFX business model relieves the dental practice from the daily stress of marketing...",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d7b4da6-a846-477f-ada1-a9ffc3ffa11e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "quote",
      "text": "OrthoFX is a game changer, you do have Doctor visits at a price I can afford, you can go as many times as you want, as many aligners as you would like, with a professional guiding you the entire time.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec6b6ba7-6924-453f-8220-5c0b34df91da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "OrthoFX is a game changer, you do have Doctor visits at a price I can afford, you can go as many times as you want, as many aligners as you would like, with a professional guiding you the entire time. - Daniella Gutierrez",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-bb7e-76cf-902d-0b61e636c917",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Dentists and Consumers are Adopting OrthoFX",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "981591cb-2cb2-42f9-9dbd-bd474110ce03",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}