{
  "docId": "019dd923-5fec-763b-95d1-d3bb8bacbd46",
  "docSlug": "bi-87f4fa28b536be19",
  "documentTitle": "Creative Fabrica raises $61 million Series as it deploys generative AI",
  "authorId": "Pitchdecks",
  "authorName": "Creative Fabrica",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 4,
  "pageCount": 19,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "team_bio",
  "function": "other",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide emphasizes the founders' long-term working relationship and previous successful exits/ventures.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-d3bb8bacbd46/4",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-d3bb8bacbd46",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-d3bb8bacbd46.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-d3bb8bacbd46#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.235
      },
      "kind": "callout",
      "text": "Founders working together for 10+ years, founded 2 companies together (Creative Fabrica, Responsive), both joined marketplace CrowdyHouse as late founders.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e2059dc-12fc-4772-9925-5d0a1f5d5abc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "image",
      "text": "Anca Stefan",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bed73b0a-1cbf-4cf2-8332-c865aa243f74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "image",
      "text": "Roemie Hillenaar",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d07aa751-b21b-40f5-94e4-0df3561816aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.03,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "VP of Commercial: Peter Koning. Operationally strong and experienced in marketplaces. Previously: COO @ The Next Closet, CRO, CPO @ OLX Philippines, Senior Consultant @ Harvest.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5af3acd3-e60c-414f-809f-4c2cd4797495",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.12,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "CEO: Roemie Hillenaar - Founder. Product leader. Grown and led product teams in consumer focused companies and scale-ups.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76a8edea-7e47-4822-8c0a-c79803bfe474",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Director of Growth: Maurits Schröder. Product leader with strong sales and legal background. Previously: Product @ Growth Tribe, Sales @ Pepperminds.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8252d38c-a120-4abd-a4be-e8b10f5fc0d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.61,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "CTO: Anca Stefan - Founder. Strong tech leader. 15+ years experience in development building and leading teams.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a633f9a8-6ef6-49f1-8ee6-35bc42374d6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.68,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Director of Engineering: An Tran. Strong tech leader at large hyper growth scale-ups. Previously: Director of Engineering @ StitchFix, VP of Technology @ Rocket Lawyer.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cde30e7e-c283-4836-a028-e3564f8a6473",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Team",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a354cd2-d58f-43a3-9638-cca51b8e75c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Strong experience in SaaS, Marketplace, Social & Scale",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20aa5346-a160-4b5d-abc6-be137926055f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "551d01e3-38e8-436e-83cc-696166f2848a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The team bio slide",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}