{
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  "docSlug": "bi-0ded9419d2ba8c49",
  "documentTitle": "Chattermill used this pitch deck to raise $26 million for its customer analytics tools used by Amazon and Uber",
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  "authorName": "Chattermill",
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  "notes": "The diagram uses a hub-and-spoke model to illustrate data integration and distribution.",
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  "slideHref": "/slides/019dd923-5fec-763b-95d1-86f8b3af8c2c/5",
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      "kind": "diagram",
      "text": "Data ingestion from sources into Chattermill hub and distribution to business teams",
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      "kind": "title",
      "text": "Chattermill unifies and operationalises CX data",
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      "evidence": "Central hub (Chattermill) connecting multiple input sources to multiple output destinations.",
      "confidence": 0.9
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      "beatId": "5d72c5d5-36e2-4239-bda8-53bc10f12e26",
      "arcName": "The Sequoia Pitch",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2aafc189-9886-499c-b363-7e1b2f6354e0",
      "evidence": "The deck presents a clear solution",
      "position": 2,
      "objective": "Explain how Chattermill's solution addresses CX",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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