{
  "docId": "019dd923-5fec-763b-95d1-6fefd33b4da2",
  "docSlug": "bi-2d6fedc447f7b02a",
  "documentTitle": "Cat-furniture startup Tuft and Paw raised $1M with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "tuft + paw",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 2,
  "pageCount": 17,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "This is a narrative-driven problem statement that establishes the 'why' behind the company's founding.",
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-6fefd33b4da2/2",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-6fefd33b4da2",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-6fefd33b4da2.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-6fefd33b4da2#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We’re a team of cat people who are obsessed with their cats. But we didn’t like any of the products out there.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fee-1bc84bb09282",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.095,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "Options are limited to big box pet stores or online marketplaces with an overwhelming selection of tacky, low quality, no-name brands that often don’t even meet our cat’s needs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a37bb48-044d-499b-b57d-5926c9199a7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.095,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "We created tuft + paw to be a better solution. Beautiful, functional cat-first products that feel right at home. So that our cats can, too.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b1c9f7b-004f-413c-9c35-0db5fefadf04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.095,
        "y": 0.515
      },
      "kind": "paragraph",
      "text": "We’re a team of cat people who are obsessed with their cats. But we didn’t like any of the products out there.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a979f53-65f3-455f-9934-fc695e633155",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.48,
        "x": 0.095,
        "y": 0.195
      },
      "kind": "title",
      "text": "Life is better with cats.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1785dbd6-0619-4586-b07a-d5d71082c24d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "394cfedc-dbff-4142-8fcf-21092f171dd8",
      "evidence": "We created tuft + paw to be a better solution. Beautiful, functional cat-first products that feel right at home. So that our cats can, too.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "ccabdc67-c502-4c34-ad4b-dee4482550df",
      "evidence": "paragraph/paragraph: Options are limited to big box pet stores or online marketplaces with an overwhelming selection of tacky, low quality, no-name brands that often don’t even meet our cat’s needs.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "40496075-5934-438c-9e44-830e78d5d092",
      "evidence": "The slide contrasts the current poor market state (before) with the company's solution (after).",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "51579700-305e-4fa2-8f22-bcb285a7a39d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is presented on multiple slides, highlighting the current bad options for cat owners.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}