{
  "docId": "019dd923-5fec-763b-95d1-651a19fb7294",
  "docSlug": "bi-4ebd556d8d4dbaa0",
  "documentTitle": "Carrum Health pitch deck for $45 million Series B: Surgeries, oncology",
  "authorId": "Pitchdecks",
  "authorName": "Carrum Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Uses a human-centric approach to frame the problem, combining emotional narrative with hard statistics.",
  "elementsJson": [
    "photo",
    "action_title",
    "bullet_list",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-651a19fb7294/12",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-651a19fb7294",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-651a19fb7294.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-651a19fb7294#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "1 in 4 cancer patients have declared bankruptcy or lost their homes.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e69-ed873c0548b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.42,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60507efb-2b42-48a1-8b52-08c2c01db3ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.45,
        "y": 0.35
      },
      "kind": "list",
      "text": "How do I know if my diagnosis is correct? What do I do next? Can I trust that my doctor has the right treatment plan for me? How am I going to pay for this? I'm scared and anxious about my diagnosis and the impact on my family",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4a266b0-6273-471f-9330-f9ca6f9d015b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "metric",
      "text": "1 in 4",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2acf0a17-4521-4b07-bfff-0dc43235d898",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.6
      },
      "kind": "metric",
      "text": "74%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "512d67af-cafb-4bb9-a567-61e42d57f9c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "cancer care quality/financial impact: 1 in 4",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e69-f0f0f83cbf97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.72,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "cancer patients have declared bankruptcy or lost their homes",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29a30965-4a63-4812-b8c5-851634bdfa13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.72,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "of cancer care is delivered in facilities with low survival rates",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7af57bef-b917-4ebb-a24e-86f554f7ad89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.45,
        "y": 0.08
      },
      "kind": "title",
      "text": "Cancer is a life-changing diagnosis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99049251-3454-40a2-b531-91669079c0f9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "c4a37467-5d06-40a2-b572-9b76438d3829",
      "evidence": "list/bullet: How do I know if my diagnosis is correct? What do I do next? Can I trust that my doctor has the right treatment plan for me? How am I going to pay for this? I'm scared and anxious about my diagnosis and the",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "emotional-frame",
      "slug": null,
      "matchId": "408d08d9-7ca2-44f0-a038-745318c6974f",
      "evidence": "Uses patient-centric questions to evoke empathy and define the problem space.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 12,
      "beatId": "853e7abd-749b-490c-80f5-039fbfa7448e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck highlights the growing burden of cancer on employers",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "95b9213e-5898-41d7-bee8-0eb5eff8cfcf",
      "evidence": "The deck uses data to show the increasing costs of healthcare for employers",
      "position": 0,
      "objective": "Highlighting the cost of inaction for employers",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}