{
  "docId": "019dd923-5fec-763b-95d1-5e84d864a14d",
  "docSlug": "bi-f696805c1d5ce5e9",
  "documentTitle": "carta-henry-ward-perfecting-pitch-deck-art-of-the-pitch-2019-7",
  "authorId": "Pitchdecks",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 2,
  "pageNumber": 4,
  "pageCount": 4,
  "prevPage": 3,
  "nextPage": null,
  "slideType": "quote_slide",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Image of Don Draper from Mad Men, often used in pitch decks to establish a 'Mad Men' style or authoritative, visionary tone.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-5e84d864a14d/4",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-5e84d864a14d",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-5e84d864a14d.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-5e84d864a14d#slide-4",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80d4e359-d7dc-48b9-bb13-0a5832578aba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "22f80b10-f282-453d-9fcf-0307c2f6c465",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Reflection",
      "beatSlug": "reflection",
      "evidence": "The subsequent slides feature more images and a quote, possibly used to encourage reflection or contemplation.",
      "position": 1,
      "confidence": 0.6,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}