{
  "docId": "019dd923-5fec-763b-95d1-5a39ada48d84",
  "docSlug": "bi-74314a638ddfe0f3",
  "documentTitle": "Up Catalyst: Startup using captured carbon to make graphite raises $4.3 million",
  "authorId": "Pitchdecks",
  "authorName": "Up Catalyst",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "action_title",
    "bar_chart_grouped",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-5a39ada48d84/7",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-5a39ada48d84",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-5a39ada48d84.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-5a39ada48d84#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "UP Catalyst is 60 times more energy efficient",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82de-ec03fa35a68a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.49,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Carbon negative comparison",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "826d0396-8dfb-4c0a-85e4-7dd3802e997b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Energy efficiency comparison",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aab472c5-33fd-4407-aceb-bf6f949d6781",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Energy efficiency: 60x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82de-f3e6493650a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.49,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "Competitors emit 224 tons of CO2 per each ton of material produced, UP Catalyst consumes 3.7 tons of CO2 per each ton of material",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32f138d3-aa37-488d-abee-4eb3cbf42300",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.765
      },
      "kind": "paragraph",
      "text": "UP Catalyst is 60 times more energy efficient",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a597a4ee-b36e-48bd-b80e-7895dd27cada",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.09
      },
      "kind": "title",
      "text": "HOW ARE WE DIFFERENT FROM COMPETITORS?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feb255ca-74a3-4cf3-a57d-0a08de7d4154",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "6c8f053c-d39a-4798-a894-95d954e73417",
      "evidence": "Direct side-by-side comparison of metrics against competitors",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "562b37bb-4487-4b24-8e0c-11aa6412269c",
      "evidence": "The deck presents the challenge and market sizing information, implying the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not addressing the graphite security challenge?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}