{
  "docId": "019dd923-5fec-763b-95d1-41a0bed55e47",
  "docSlug": "bi-3aa2e368dc309c7b",
  "documentTitle": "DTC Bravo Sierra's pitch deck raised $17 million for Walmart launch",
  "authorId": "Pitchdecks",
  "authorName": "Bravo Sierra",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.762,
  "pageNumber": 6,
  "pageCount": 15,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "unfair_advantage",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a collage of lifestyle photography featuring military personnel and diverse users to reinforce the 'authentic' brand positioning.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-41a0bed55e47/6",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-41a0bed55e47",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-41a0bed55e47.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-41a0bed55e47#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A MILITARY/CIVILIAN COMMUNITY ROOTED IN AUTHENTIC PERFORMANCE & INCLUSIVITY.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11c-744a-89d4-dd0cff7a0723",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "PROPRIETARY & CONFIDENTIAL",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9292926-113f-404e-977c-c672310532e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.68,
        "x": 0.32,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of product and lifestyle photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "214d5df0-cc54-467b-bd38-222f53597f1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "list",
      "text": "305K+ IG Followers\n10M+ organic TikTok views\n20M social reach\n2,500 field-testers\n250 brand ambassadors",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "659cc1d2-5636-4972-9022-d3c5b8af9a29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "IG Followers: 305K+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11c-744a-89d4-e2d9cc8187a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "title",
      "text": "1. A MILITARY/CIVILIAN COMMUNITY ROOTED IN AUTHENTIC PERFORMANCE & INCLUSIVITY.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "636e9973-213e-4465-aa26-9ba9c005de69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "OUR COMPETITIVE ADVANTAGE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69388b33-30b2-46f9-8cc8-b8b34fdb7149",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "87433939-e517-4ba6-b5f7-fd263e0ff5cc",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Slides 4-8 present the company's vision, competitive advantage, and thesis",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}