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  "docId": "019dd923-5fec-763b-95d1-41a0bed55e47",
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  "documentTitle": "DTC Bravo Sierra's pitch deck raised $17 million for Walmart launch",
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  "authorName": "Bravo Sierra",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 4,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses a background image of a military graduation ceremony to emphasize the 'social fabric' theme.",
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  "slideHref": "/slides/019dd923-5fec-763b-95d1-41a0bed55e47/4",
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      "kind": "callout",
      "text": "ONE DEGREE REACH: 230 MILLION",
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      "kind": "list",
      "text": "ARMY: 481,254\nNAVY: 341,996\nAIR FORCE: 329,614\nMARINES: 180,958\nDOD CIVILIAN PERSONNEL: 898,581\nVETERANS: 19,000,000\nMILITARY FAMILY MEMBERS: 1,569,841\nMILITARY COMMUNITY: 23 MILLION",
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      "text": "Total Addressable Market: 230 MILLION",
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      "toolSlug": "quantification",
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      "text": "Source: 2020 MILITARY DEMOGRAPHICS FROM THE DOD",
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      "kind": "title",
      "text": "THE GRANULAR REACH INTO OUR SOCIAL FABRIC IS UNIVERSAL",
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      "beatId": "87433939-e517-4ba6-b5f7-fd263e0ff5cc",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
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      "evidence": "Slides 4-8 present the company's vision, competitive advantage, and thesis",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "Slides 2-5 present the company's mission, context, and vision",
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      "objective": "Why - What - How",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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