{
  "docId": "019dd923-5fec-763b-95d1-346ddb2b1695",
  "docSlug": "bi-f0941ded6dc1b75f",
  "documentTitle": "Boom's pitch-deck, which the credit building fintech used to raise $4.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Boom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Includes a product screenshot and key value propositions.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "screenshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-346ddb2b1695/6",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-346ddb2b1695",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-346ddb2b1695.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-346ddb2b1695#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "28 point average credit score increase",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89cb-7b5f109e63df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "image",
      "text": "Equifax, TransUnion, Experian logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30f7191f-2b66-4825-98a9-fe2d3b4b4baf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.4,
        "x": 0.55,
        "y": 0.05
      },
      "kind": "image",
      "text": "Mobile app interface showing BoomReport details",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1ee421b-78ae-4444-9258-710f5fea0a6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.08,
        "y": 0.4
      },
      "kind": "list",
      "text": "28 point average credit score increase\nSee that increase in just 10 days\nReports to all 3 major credit bureaus\nNo landlord involvement",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e1b0139-b647-475b-aff3-5a962667346f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "credit score increase: 28",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89cb-7f7560176b58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.05,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Boom is a credentialed rent payment data furnisher with all 3 bureaus",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6469039-71fc-4cd5-87f5-6d57242bcbc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "Build credit with the rent payments you already make.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd8f765e-47b8-4d4a-9f1a-35a01b2b57dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "title",
      "text": "BoomReport",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1369925d-91be-4e73-8d0f-2df84eacc6c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Boom is building the financial hub for renters, starting with credit building using your rent",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75510b94-b814-4571-bd6b-d01d9fe2e1ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "Product 1",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb8ff81e-39b3-4158-beaf-5de43333dea3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e8f1beef-f710-433d-8cef-29c54d1d6ef9",
      "evidence": "The components of the slide, such as the 28 point average credit score increase, reports to all 3 major credit bureaus, and no landlord involvement, are structured to grab attention, generate interest, create desire, and encourage action.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "6dee8c30-9635-4e69-be58-a4c80c9e9535",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "Slide 6 presents the solution",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "1160fa90-caa1-43ab-906b-6a561c1a45fa",
      "evidence": "Slide 6 presents the solution as a big bet",
      "position": 2,
      "objective": "The big bet on credit building for renters",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}