{
  "docId": "019dd923-5fec-763b-95d1-16cd6db78aa2",
  "docSlug": "bi-0a17f48027092bbe",
  "documentTitle": "Pitch deck: Azoma raises $4M to help brands show up in AI search",
  "authorId": "Pitchdecks",
  "authorName": "Azoma",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 19,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The chart is a Marimekko/Mosaic plot showing the distribution of user intent categories.",
  "elementsJson": [
    "action_title",
    "tree_map",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d1-16cd6db78aa2/7",
  "deckHref": "/decks/019dd923-5fec-763b-95d1-16cd6db78aa2",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d1-16cd6db78aa2.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d1-16cd6db78aa2#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "ChatGPT recieves 18 billion messages each week by 700 million users",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-86fa-a4f458102981",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.75,
        "x": 0.22,
        "y": 0.285
      },
      "kind": "chart",
      "text": "Marimekko chart showing distribution of ChatGPT conversation topics",
      "attrs": null,
      "subkind": "marimekko",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cb83b68-b97b-4c1e-95fe-f63e9c9e982e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.02,
        "y": 0.92
      },
      "kind": "image",
      "text": "Azoma.ai logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14ff583f-8b89-4c0e-818d-723dff108bed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "image",
      "text": "OpenAI logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5127e640-7453-46b3-8e3b-5639f94caf5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Relevant conversations: 25%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-86fa-aaf7ce6df366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.02,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "ChatGPT recieves 18 billion messages each week by 700 million users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc62c170-99c6-416d-9c7d-237300572623",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.21,
        "y": 0.05
      },
      "kind": "title",
      "text": "OVER 1 IN 4 CHATGPT CONVERSATIONS ARE POTENTIALLY RELEVANT FOR BRANDS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc06e64c-c294-4cce-8635-20444b05c017",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "marimekko-chart",
      "slug": null,
      "matchId": "65c0c899-f0f2-4b39-a7c4-1de97859c7d8",
      "evidence": "The visualization is a mosaic/marimekko plot representing categorical data distribution.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "3bc1e89e-7dfe-423e-986a-dadea61d3154",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck highlights the problem of traditional search engines being replaced by Gen AI tools",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 9,
      "from": 7,
      "beatId": "8ace5303-e335-4501-8ea3-4d0754018d6f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck provides statistics on the adoption of Gen AI tools and the potential for brands to be left behind",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "43cdd1a4-d990-4a34-8fad-fd05f4ea2c75",
      "evidence": "The deck highlights the risks of not adapting to AI search",
      "position": 0,
      "objective": "What if brands don't adapt to AI search?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}