{
  "docId": "019dd923-5fec-763b-95d0-ff2f2517e290",
  "docSlug": "bi-f86821743d913840",
  "documentTitle": "Here's the pitch deck for Karma, a food-waste app praised by Barack Obama",
  "authorId": "Pitchdecks",
  "authorName": "Karma",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 12,
  "pageCount": 20,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses placeholders (XXX) for sensitive data.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "kpi_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-ff2f2517e290/12",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-ff2f2517e290",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-ff2f2517e290.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-ff2f2517e290#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.37,
        "x": 0.03,
        "y": 0.275
      },
      "kind": "chart",
      "text": "Monthly purchasing user growth and retention",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "097a5ef0-2be9-4231-9ce8-842661ea384b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.7,
        "y": 0.58
      },
      "kind": "metric",
      "text": "Digital marketing spend Q1 18 Sweden + UK €XX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01b14916-dc15-4d46-827c-06fed3febde0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.7,
        "y": 0.45
      },
      "kind": "metric",
      "text": "Net Revenue / Avg Paying User (12m) €XX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ab091c6-5dfb-4593-9dc5-2cac3c81afa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.44,
        "y": 0.19
      },
      "kind": "metric",
      "text": "Fully registered users XXX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7093a9bc-9ce5-4f02-8ebb-0149890e5859",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.7,
        "y": 0.32
      },
      "kind": "metric",
      "text": "Users who have bought again (min 2) XXX (XX%)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a043de4d-799f-4be5-91fc-f866b591310e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.2,
        "x": 0.44,
        "y": 0.58
      },
      "kind": "metric",
      "text": "Blended Paying User Acquisition Cost (PUAC) Q1 18, Sweden + UK €XX*",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae65bbb3-b046-4442-8d22-d230ab1dbc53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.44,
        "y": 0.45
      },
      "kind": "metric",
      "text": "Weekly Active Users (WAU) XXX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcd16711-db5c-4514-bdf1-d993fcc49c77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.7,
        "y": 0.19
      },
      "kind": "metric",
      "text": "Users who have bought something XXX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c865fee1-ad20-4d15-897f-eb99478ffb12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.44,
        "y": 0.32
      },
      "kind": "metric",
      "text": "Monthly Active Users (MAU) XXX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb60b569-7b3e-4a32-a525-501b42e05041",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.2,
        "x": 0.7,
        "y": 0.75
      },
      "kind": "metric",
      "text": "Users are from Swe: XXX UK: XXX",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecbf7122-ec07-45c6-8d8e-f9a54f480942",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Monthly Active Users (MAU): XXX",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-869f-e61050c2bb38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.37,
        "x": 0.62,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "*This is including both Sweden and UK digital marketing spend + credits given out",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5702734-ce3b-4016-b856-50f4d0db4d0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.375,
        "x": 0.025,
        "y": 0.04
      },
      "kind": "title",
      "text": "Demand - Our users",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feaf0db7-cee2-4bfe-9e70-0afc963cca12",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 7,
      "beatId": "70dbff8b-c69c-46bf-94ef-d3940e7186f7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Market size, Business model, Traction and growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "78a0451b-7cef-43c3-8a9f-5d0df360a3b5",
      "evidence": "Traction and growth slides",
      "position": 1,
      "objective": "Show traction and growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}