{
  "docId": "019dd923-5fec-763b-95d0-f7c2921d43a3",
  "docSlug": "bi-1ca5358628e5f30e",
  "documentTitle": "AT&T's Xandr Invest pitch deck plays up data, ad-tech: June 2019",
  "authorId": "Pitchdecks",
  "authorName": "AT&T",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 15,
  "pageCount": 16,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The central hexagon acts as a hub-and-spoke or flywheel-style diagram connecting data, insights, and platform customization.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "paragraph",
    "process_diagram",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-f7c2921d43a3/15",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-f7c2921d43a3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-f7c2921d43a3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-f7c2921d43a3#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Leverage Your Data: Proprietary 1st-party data, Internal data, analytics, and BI capabilities, Deep partnerships with data companies, Longitudinal view of what drives marketing effectiveness.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abea-72ce-ad22-f9665efd68ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.3,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Xandr central hub with data and insights spokes",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ef15ac2-0eef-4e40-84fd-e74f1d6f28a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Leverage Your Data: Proprietary 1st-party data, Internal data, analytics, and BI capabilities, Deep partnerships with data companies, Longitudinal view of what drives marketing effectiveness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e3cc27b-a9a1-48c3-bdd2-c63593705b49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.4,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Data Insights: Gather rich insights through log level data to inform further customization and performance.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c437257d-93fe-4b15-8b8d-fff63a290544",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.68,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Customizable Platform: Execute fully customized campaigns across formats and environments, including deploy your customer marketing insights as media decisioning algorithms.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e116d4a8-38b0-415a-ac08-ede6f1d43c96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Flexible Buying Platform Allows you to Activate Your Data and Insights to Tailor your Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50d7087a-0b41-4a3a-83bc-94bfcd495262",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "c36180b0-3973-4e11-8cea-9ac90232cbc9",
      "evidence": "The circular arrows within the hexagon suggest a continuous improvement loop between data, insights, and platform execution.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 5,
      "beatId": "8d075562-865b-4f8e-8313-df0a1a44de9d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-15 outline the Xandr Invest solution, its benefits, and features.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 16,
      "from": 15,
      "beatId": "aa4d494f-be22-4031-8c5e-bfe7d7f7f1e4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slide 16 provides a product demo, showcasing the platform's capabilities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}