{
  "docId": "019dd923-5fec-763b-95d0-f136bd2fcc17",
  "docSlug": "bi-f48c74cfe37f7951",
  "documentTitle": "Attest pitch deck: Market research startup raises $60m Series B round",
  "authorId": "Pitchdecks",
  "authorName": "Attest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.791,
  "pageNumber": 11,
  "pageCount": 25,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a 2x2 matrix framework to contrast existing market players with Attest's unique positioning.",
  "elementsJson": [
    "action_title",
    "callout_box",
    "logo_grid",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-f136bd2fcc17/11",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-f136bd2fcc17",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-f136bd2fcc17.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-f136bd2fcc17#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.8,
        "y": 0.05
      },
      "kind": "callout",
      "text": "We're expanding a >$80bn industry.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57462ed5-ca90-498b-a63f-74c9d889c996",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.75,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "framework",
      "text": "2x2 matrix comparing existing market players vs Attest",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebf6cc0b-aa80-470c-bee8-91f5cf4d54b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "image",
      "text": "Logos of competitors like Kantar, Nielsen, Qualtrics, etc.",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b4fb8b7-162c-4f1a-8b1e-9808a9822388",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.8,
        "y": 0.55
      },
      "kind": "list",
      "text": "More companies, More users, More use cases, More easily, More actionable, More valuable, More often",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d1f31cb-7e8f-412d-a4c9-b92eda68c17d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $80bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-868c-3b7e6b8833e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "Attest is built ground-up to create and dominate a new and very large market.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28e8c2b5-bc85-47c9-9901-b17d6ede4d17",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "0bbcf52a-8019-404a-9572-6ee2e73180da",
      "evidence": "2x2 matrix comparing existing market players vs Attest",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "e6d5da12-f583-4ed1-985f-ca9859feb76a",
      "evidence": "The slide uses a quadrant-based layout to differentiate Attest from existing market players.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 9,
      "beatId": "61dabc9b-d8bb-4bdd-8aa7-cd93ee764cef",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is presented on pages 9-11",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}