{
  "docId": "019dd923-5fec-763b-95d0-ec2a158ac64b",
  "docSlug": "bi-39abe94bd20bc655",
  "documentTitle": "Audio adtech firm Barometer's seed round pitch deck",
  "authorId": "Pitchdecks",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.865,
  "pageNumber": 1,
  "pageCount": 9,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses visual lines to connect brand logos to podcast artwork to illustrate the mismatch.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/1Y1MOC-gGqRiKCE-IaDE0W45Hjq_IVuUhA52opzYEG8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zOWFiZTk0YmQyMGJjNjU1L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5fec-763b-95d0-ec2a158ac64b/1",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-ec2a158ac64b",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-ec2a158ac64b.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-ec2a158ac64b#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This happens all the time, and brands have no way to stop it.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9379-04771d6d1948",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.43,
        "x": 0.535,
        "y": 0.145
      },
      "kind": "image",
      "text": "Visual representation of brand-podcast mismatch",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44f286bd-7a6a-4c93-99ee-7c1dafff213a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "list",
      "text": "Wild Turkey accidentally ran ads on SoberCast, AA's top podcast.\nGuidepost Montessori ran ads on the Guys We F@#ked podcast.\nThis happens all the time, and brands have no way to stop it.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d17af591-1fbc-4666-847d-64d22ca6dd71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "THE CORE PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "125aff38-9a3f-4ce7-b343-13da4530c84d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 1,
      "from": 1,
      "beatId": "03b1f809-c63a-4b15-86ec-526c2aaa2b15",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "THE CORE PROBLEM",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/6d5SzTkEAj2p2aFkbuO9kgHeg489owWV65kUGuss4x8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zOWFiZTk0YmQyMGJjNjU1L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/eP4DaufY0uRyw2ujI5tm7kjUQowcUvexNhLHpKBJrG8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zOWFiZTk0YmQyMGJjNjU1L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/0LV2oSwVL39P3yslcxxDnn8530lzr_YemBSHvlIMl8o/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0zOWFiZTk0YmQyMGJjNjU1L3AwMDEucG5n"
}