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  "documentTitle": "The pitch deck that app builder Assembly used to raise $10 million",
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  "authorName": "Assembly",
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      "text": "Collection of culture initiative cards (e.g., 30/60/90 Day Plan, Pulse Survey, Company Wiki, eNPS, Costume Contest, 1:1 with Manager, Icebreakers, Daily Agenda, Favorite Moments, Goal Defining, Give Recognition)",
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      "text": "Build a culture people don't want to leave with initiatives that match your culture",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not addressing culture and engagement leads to negative consequences",
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