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      "text": "Mobile Operators need to promote their own unique interfaces and services to differentiate their respective offerings. Subscribers can also benefit from mobile service providers being able to deliver a consistent and more customized user interface within their respective networks. The Open Mobile Terminal Platform (\"OMTP\") initiative was created to assist the industry in developing the capabilities for each Mobile Operator to offer its unique user experiences in a consistent manner across different advanced devices – 2.5G compliant and above",
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