{
  "docId": "019dd923-5fec-763b-95d0-c80ea11be0d7",
  "docSlug": "bi-237c43b7d274be7e",
  "documentTitle": "Pitch deck that convinced Salesforce to fund MuleSoft partner Apisero",
  "authorId": "Pitchdecks",
  "authorName": "Apisero",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 13,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "Uses a Venn diagram to illustrate the combination of GSI Scale, Boutique Touch, and Robust Offshore.",
  "elementsJson": [
    "headline_text",
    "photo",
    "bullet_list",
    "venn_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-c80ea11be0d7/6",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-c80ea11be0d7",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-c80ea11be0d7.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-c80ea11be0d7#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.7,
        "y": 0.228
      },
      "kind": "diagram",
      "text": "Venn diagram of GSI Scale, Boutique Touch, Robust Offshore",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54067862-c16a-4afe-8829-63377e4a92c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.28,
        "y": 0.228
      },
      "kind": "image",
      "text": "Philosopher statue",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04532e7c-7ae8-4522-a274-c94c602624ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.49,
        "y": 0.228
      },
      "kind": "image",
      "text": "Compass pointing to Talent",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75fa18dd-35fb-490a-af0e-68b37cd26839",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.07,
        "y": 0.228
      },
      "kind": "image",
      "text": "Rabbits in snow",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee726578-f1ec-4d10-bf99-d225d68e7d56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.05,
        "y": 0.53
      },
      "kind": "list",
      "text": "Very High AQ (Adaptability Quotient): Highly responsive to Market Trends, Adaptive GTM, Very Quick Decisions, Not afraid to fail",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d245a18-bc04-49d8-9446-274378a55436",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.27,
        "y": 0.53
      },
      "kind": "list",
      "text": "Unique Philosophy: Prioritising MuleSoft’s success and Customer Success over Services Revenue, Always looking to help, Advising MuleSoft Customers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9a1e192-5f9b-42e0-b3f1-6b0d3e5a62c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.49,
        "y": 0.53
      },
      "kind": "list",
      "text": "Recruitment: Novel approach to recruitment, Culture and Apisero story is highly appealing to candidates, Out-recruiting GSIs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d67e316f-dc50-4555-9530-b84ad396dac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.7,
        "y": 0.53
      },
      "kind": "list",
      "text": "Boutique with GSI Scale: Boutique with Uncommon Scale, Robust and High Growth Offshore Team, 8 offices in India",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eda27603-3229-4046-b782-605ea2e650e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.25,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "title",
      "text": "The Intangibles",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e58f2f0c-f1a9-4f6c-a000-9701d8bd7a69",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "990a4cb6-3038-4363-86de-b8ddbfaafe17",
      "evidence": "Venn diagram of GSI Scale, Boutique Touch, Robust Offshore",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "venn",
      "slug": null,
      "matchId": "2b212ed8-2ffd-481b-9f91-3a94534d8a26",
      "evidence": "Three overlapping circles representing business model components",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 4,
      "beatId": "3d55853e-5a82-4675-82fe-d9ba61396a31",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Traction and growth metrics",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}