{
  "docId": "019dd923-5fec-763b-95d0-b9d79e1be9db",
  "docSlug": "bi-b8647e77ebe035b1",
  "documentTitle": "Amazon's 2019 OTT pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Amazon",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.804,
  "pageNumber": 8,
  "pageCount": 18,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses icons to represent key value propositions of Amazon's advertising platform.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-b9d79e1be9db/8",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-b9d79e1be9db",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-b9d79e1be9db.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-b9d79e1be9db#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In a study by Nielsen, 98% of all CTV ads exceeded the MRC viewability standard.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b1-7611-ab3c-2f270416e754",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.53,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "759fc822-bcc7-4ee8-9a38-d107f0317491",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.16,
        "y": 0.45
      },
      "kind": "list",
      "text": "Viewable entertainment environment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cd3ca41-9b88-4727-a80e-7c0316ffd67b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.16,
        "y": 0.29
      },
      "kind": "list",
      "text": "Access premium inventory through Amazon's direct relationships with publishers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14e4b50f-5949-495c-bb07-dbb1cb93d931",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.16,
        "y": 0.61
      },
      "kind": "list",
      "text": "Brand safe publishers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80ed5e33-a66a-4130-accd-caf652c7eeac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.16,
        "y": 0.77
      },
      "kind": "list",
      "text": "Incremental reach & performance",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87572038-ce94-4529-8e97-183e9d1fdb75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "viewability: 98%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b1-7611-ab3c-321c8dea5195",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "In a study by Nielsen, 98% of all CTV ads exceeded the MRC viewability standard 1",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cf7e3c6-c798-4207-8daf-8701df0d8496",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.75,
        "x": 0.03,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Amazon Confidential | 1) Nielsen study commissioned by Yume 'To view or not to view', April 2017; 2) Apps listed/shown are representative and advertisers are not guaranteed impressions on any app listed",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad5b0385-79f8-43f0-abfc-06e90db89b64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Viewable, entertainment environment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67b7b4e0-39d1-47a7-8ae5-b03dd8402935",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 6,
      "beatId": "f88b917d-d9a8-4704-9591-6976dfa58249",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Customer Journey",
      "beatSlug": null,
      "evidence": "Multiple slides describe the customer journey and its importance",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 6,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "d5667f2a-0c16-4c2b-a2db-e560e9dedb75",
      "evidence": "Multiple slides describe the customer journey and its importance",
      "position": 2,
      "objective": "Understanding customer needs and behavior",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}