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  "documentTitle": "Amazon's 2019 OTT pitch deck",
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  "notes": "The slide uses a combination of external market research (Forrester) and internal Amazon data to validate the opportunity.",
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      "text": "Despite the growth of paid subscription streaming services, ad-supported channels offer an opportunity to reach your audience",
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      "text": "Fire TV interface showing various ad-supported channels",
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      "text": "2/3 of US adult internet users say they don't mind seeing ads in exchange for free video content",
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      "text": "2.5x increase year-over-year in ad enabled hours of content viewed on Fire TV in the US",
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      "text": "1) Forrester Analytics, Video advertising forecast, August 2018; 2) Amazon internal data, June 2018",
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      "text": "Video viewers still want free content",
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