{
  "docId": "019dd923-5fec-763b-95d0-8b1c83fb7930",
  "docSlug": "bi-5f46f1f9629fa06a",
  "documentTitle": "Airbnb's first investor pitch deck shows how to raise money",
  "authorId": "Pitchdecks",
  "authorName": "Airbnb",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 11,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is the original Airbnb pitch deck slide 9.",
  "elementsJson": [
    "quadrant_chart",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-8b1c83fb7930/9",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-8b1c83fb7930",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-8b1c83fb7930.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-8b1c83fb7930#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.605,
        "x": 0.198,
        "y": 0.22
      },
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80171196-9ced-406f-b446-cf2bf62dcff8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.25,
        "y": 0.025
      },
      "kind": "image",
      "text": "Competitor logos: CouchSurfing, Craigslist, BedandBreakfast.com, AirBed&Breakfast, Hostels.com, Rentobi.com, VRBO, Hotels.com",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e1e44e7-3c6d-447b-b42c-0b8249183ff7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.201,
        "x": 0.198,
        "y": 0.105
      },
      "kind": "title",
      "text": "Competition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e234d55-ba09-445c-944d-c191a774b408",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "28bc6ead-18e0-41b6-9a3e-32656bd10734",
      "evidence": "framework/instance: 2x2 Matrix",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "f20f83d9-2e74-47e9-82de-7e66f9648642",
      "evidence": "The slide uses a two-axis grid to map competitors across price and transaction type.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "3eaadd34-1331-4ee0-8646-e6bdfea49804",
      "evidence": "The deck shows how Airbnb provides a solution to the problem",
      "position": 1,
      "objective": "Show how Airbnb solves the problem",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}