{
  "docId": "019dd923-5fec-763b-95d0-8b1c83fb7930",
  "docSlug": "bi-5f46f1f9629fa06a",
  "documentTitle": "Airbnb's first investor pitch deck shows how to raise money",
  "authorId": "Pitchdecks",
  "authorName": "Airbnb",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 10,
  "pageCount": 11,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x3 grid layout to present core value propositions.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-8b1c83fb7930/10",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-8b1c83fb7930",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-8b1c83fb7930.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-8b1c83fb7930#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.7,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "list",
      "text": "1st TO MARKET, HOST INCENTIVE, LIST ONCE, EASE OF USE, PROFILES, DESIGN & BRAND",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04d471a1-0d30-46fe-92d9-7c0bdfde2890",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.12,
        "y": 0.08
      },
      "kind": "title",
      "text": "Competitive Advantages",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a27f33e9-4f1f-4dc8-b8e4-552477ab315b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "3eaadd34-1331-4ee0-8646-e6bdfea49804",
      "evidence": "The deck shows how Airbnb provides a solution to the problem",
      "position": 1,
      "objective": "Show how Airbnb solves the problem",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}