{
  "docId": "019dd923-5fec-763b-95d0-7ea722388b75",
  "docSlug": "bi-624f74d8d9a47ff4",
  "documentTitle": "AI marketing startup Epiminds raised $6 million: read its pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Epiminds",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.789,
  "pageNumber": 7,
  "pageCount": 7,
  "prevPage": 6,
  "nextPage": null,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a pop-culture reference as a headline for a traction slide.",
  "elementsJson": [
    "headline_text",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-7ea722388b75/7",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-7ea722388b75",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-7ea722388b75.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-7ea722388b75#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We did this in 10 weeks - we will take over the market in 10 months",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a410-2e06e3fb79a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.25,
        "y": 0.64
      },
      "kind": "metric",
      "text": "$_K ARR",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3259bbcb-e9b6-4fb4-9f6b-2525db1c14a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.45,
        "y": 0.64
      },
      "kind": "metric",
      "text": "200 Brands",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2ae99ea-a0c3-4e59-9e58-a89e1e99714c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.65,
        "y": 0.64
      },
      "kind": "metric",
      "text": "16 Clients",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c53d42b1-e623-418a-9432-e05882c5d01f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR: $_K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a410-326920924b6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.86
      },
      "kind": "paragraph",
      "text": "We did this in 10 weeks - we will take over the market in 10 months",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b715df7-e0d8-49be-8d6b-4d2e872769c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.64,
        "x": 0.18,
        "y": 0.235
      },
      "kind": "title",
      "text": "Where's the money Lebowski!?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13a70477-9633-4f5d-8d6c-b181d5ca53f2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c43adc9f-1b74-4581-93cf-70663ee3fee1",
      "evidence": "The slide presents a bold statement ('Where's the money Lebowski!?') followed by a key achievement (achieving something in 10 weeks) and a future goal (taking over the market in 10 months), which is a classic big idea formula.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}